Tuesday, July 7, 2015

The Biggest Problems Facing Residents

Is it just me or does there seems to be a stigma regarding Property Management? I hear residents venting all the time about property managers and landlords.  Complaints range from  "they're never around when I need them" and "they only take checks" to "sending a maintenance requests feels like wishful thinking"... Considering the fact you know what your 9th Grade lab partner had for lunch (thank you Instagram), why aren't you able to get a message in front of your property manager about fixing the unwanted swimming pool in your kitchen?

The stigma is a result of archaic Property Management Systems established prior to the influx of modern technology over the last 15 years. Many Property Management companies do operate on web-based systems and provide software solutions to their property managers, but they fail to consider their real customer - residents and tenants. There's a disconnect between the tools provided to property managers and the grueling process residents are forced to undergo in order to communicate with Property Management.

How are these issues being resolved, you might ask?
Great Question.

The current technological climate is increasingly user-centric. Companies are required to be more transparent and accomplish 1 very BIG goal: Create an experience that adds value to users and keeps them coming back. Along with this, the internet-of-things has given rise to data analytics, which is virtually always employed in business dealings. Data analytics allow companies to more accurately determine Key Performance Indicators, or KPI. KPI's are statistically significant metrics that communicate value, or lack there of. Property Management companies now have access to detailed KPI statistics that inform them of resident turnover and property manager performance. These statistics contribute to an approximation of efficiency and effectiveness. This type of analysis has resulted in an overhaul of previous systems, as well as a plethora of new companies attempting to bridge the divide.

These companies aim to provide solutions that resolve different inefficiencies. Most of which focus on solutions for Property Management Companies and not their customers. Thus the problem remains unchanged, leading me to the question: How can you ensure your property management provider is looking out for you? The answer - Check out the company's resident portal. Don't just check to see they have one, explore it! Make sure it's capable of bridging the gap between the common problems you face when interacting with your property manager, landlord, or Property Management Company. Check to ensure it has the features you need and that it touts a direct line to property management. At least then when you don't receive a response, you know your PM is to blame...

Now it's time for my shameless plug. Don't worry, I'll be quick about it.

Check out Rezedent.com. We're a free resident portal solution that integrates into existing Property Management platforms! Rezedent is a resident portal that connects you with property management and the rest of your community!

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